Why?

Probably the biggest question on your mind is “Why would I want to study etiquette?” or “Who uses protocol?”

Ralph Waldo Emerson said: “Your manners are always under examination, and by committees little suspected, awarding you or denying you high prizes when you least think it.”We cannot overemphasize the truth of this wise statement.

From the playground to the boardroom, manners are prerequisite to good leadership. Good manners go hand in hand with leadership.

A question that is asked often is: “Is there a difference between Social Etiquette and Business Etiquette? The answer is of course, YES! Social Etiquette is based on gender, business etiquette, however, is based on precedence and cordiality to our colleagues.

The result of etiquette knowledge, whether is in the business or social arena is a greater feeling of self confidence. Presenting ourselves with confidence and authority is a must in any setting, whether we conduct business at home or abroad or entertaining clients, friends or dignitaries. How comfortable are we when meeting a stranger, or making conversation and introductions?

Savvy Business Etiquette is the hot topic in corporations today. Companies look increasingly to men and women who know what to do regardless of the situation. Knowledge of Business Etiquette is a safety net, empowering you to present yourself with ease. If you know what to do in any situation, then you are free to conduct with ease the business at hand.

Success in international markets requires more than being the best at home. Cross-cultural communication is an indispensable “tool” for today’s executive eager for global opportunities. Knowing the nuances of conducting business in Tokyo, Beijing, Madrid, Singapore, Rio de Janeiro, or anywhere in our globe, will give a competitive edge to the professional who is negotiating for a contact with internationals. How To Succeed in the International Arena will equip you with non-technical strategies and tactics that will enable you to compete in an economy that demands mental flexibility and alertness.